Fresh Ideas for A Young Medium

DOOH is the combination of outdoor advertising with moving images, flexibility, speed and state-of-the-art AdTech.

DOOH is …

• amazingly big: over 134,000 digital screens in public spaces, 75 % weekly reach, 924 million contacts (video views) per week (see the market media study P&PS 2019/20), just to name the most important key data.
• at the cutting edge: DOOH is colourful, vibrant and fast. You come across it everywhere: At universities, cinemas, fast food restaurants, malls, gyms, supermarkets, subway & train stations, airports, service areas, waiting rooms, pharmacies and many other outdoor venues!
• an all-round talent: DOOH’s particularly suited for reaching both mass audience and individual target groups. The medium’s highly flexible in addressing the general public as well as venue-specific audiences.

  Basically DOOH is outdoor advertising powered up with AdTech – geofencing, tracking, targeting, attribution and measurement, completely RESILIENT to some of the typical problems nagging online and mobile advertising such as skipping, ad fraud & ad blockers. As a one-to-many mass medium DOOH’s an allrounder with the sole exception of one-to-one-communication-ability.

Gain fame & glory! The winning spot, determined by an independent jury, goes on air – permanently on several 10,000 public screens throughout Germany, which generates 10 to 20 billion gross contacts (video views) per year. The competition is also accompanied by a PR campaign in the trade press and social media.

The Talents on Screen competition is particularly open to art & design students and graduates as well as to up-and-coming creative talents in advertising agencies. As digital natives we expect you to explore new avenues, break common rules and to think across boundaries!

• If you want to be in on it, come up with a stunning idea* for a 10-second spot, to be submitted either as a broadcast-ready video clip or a full concept** covering claim, strategy, measures and various realisation options. Note: Your name‘s to be included in the credits!

  Attention: DOOH must do without sound! And DOOH is often perceived in passing, so keep it short and simple!

  * In the event of submission of same or similar ideas/concepts, competing for the 1st place, we assure all participants to reach an amicable settlement.

  ** The winning spot will be produced by us if necessary. The storyboard should be realisable in the context of 2D or 3D animations, i.e. production costs must not exceed 5.000,00 €.

• Participation in the contest is free of charge. There is no age limit for participants.

• Fill out registration form (+ photo)

• Then submit your creative ideas per download link FAO
  Anja v. Fraunberg, dooh-contest@dmi-org.com
  Deadline: November, 3rd 2020, 23:59. 

  Please note conditions of participation as well as data protection information.

• An independent jury of top creatives, agency representatives and marketers will select the winning spot from the entries. The winner will be informed in the course of December 2020.
• The awarded spot may be produced by us*
• The winner and awarded spot** will be presented to the public
• Thereafter the spot goes on air throughout Germany

*The winning spot will be produced by us if necessary. The storyboard should be realisable in the context of 2D or 3D animations, i.e. production costs must not exceed 5.000,00 €.

Contact for more information

DMI Digital Media Institute
Anja v. Fraunberg
Mob: 0175 / 521 94 31

anja.vonfraunberg@dmi-org.com